I’m Isaac Laurelin, an entrepreneur, UC Berkeley student, and author of the forthcoming book Build Different.
I study applied mathematics with concentrations in business and economics, and I’m committed to a lifetime of building businesses, developing people, and growing with intention.
Before I ever made a sales call, school and soccer taught me how to commit.
Between IB and AP classes and captaining my high school and club soccer teams, I learned the value of discipline, preparation, and showing up.
After high school, I started selling Cutco. Without any previous sales experience, I sold over $50,000 in my first summer and broke my division’s first-summer sales record.
What began as a job became an education in communication, resilience, and building trust.
I moved into management and eventually opened a branch of my own. Over three months, I interviewed 164 people and trained 33.
Our team finished the summer as the #1 branch in the entire company.
That experience changed what growth meant to me. It became about more than what I could accomplish—it became about who I could become, and who I could help others become.
The people we become in pursuit of our goals
are what we actually get to keep.
A book for ambitious young people who want to be intentional about who they are—and the life they’re building.
Explore the identity, habits, standards, and choices that shape who you become. Because building your future starts with building yourself.
Book updates, early access, and excerpts.
At UC Berkeley, I study applied mathematics with concentrations in business and economics. Beyond the classroom, I’m continuing to explore business, leadership, and how to build organizations that help people grow. Entrepreneurship is a lifelong path for me.
I’m exploring real estate investment as a way to build cash flow and greater freedom over my time and location. It’s the next chapter I’m working toward: building the flexibility to choose how, where, and why I work.
Away from work and school, you’ll usually find me surfing, golfing, practicing jiu-jitsu, or spending time with my girlfriend Ana.
My faith in God grounds me, and the people I love remind me why I’m building in the first place.
Build a life that reflects what matters.